About Us

On behalf of Hicks Total Transformations International Inc, We would like to personally Thank You for allowing us the opportunity to introduce Hicks Total Transformations products to the global market. Since we first started in 1978, it's been our Dream to make a special difference in people's lives through our business, With so many life-changing products already received into the hands of our wonderful customers and friends, and now with your help, we know that together we're on our way to realizing that dream.

Ruth says ....The Beauty Industry ''simply" need products that work and do what they say they can do. I see beauty as a God given art that begins from head to toe. In every person, I look for this personality, character and livelihood. It helps me to select a style for my client that would fit their world. "I've been in the hair and beauty business for more than thirty five years and I still love it!"

Ruth's career began in the U.S. at Glemby International. Soon after she opened her first salon, "Fiera Beauty Salon," in a small U.S. town. She later moved to Europe where she resided for twenty-seven years. While there she owned a chain of beauty salons and barbershops throughout Germany. Ruth has participated in many competitions throughout Europe winning Black Trophy Mondale Coiffure Beate in Paris 3 years in a row, along with the Deusche Cat Meisterchaft two times gold medal. In addition, Ruth worked in Profiwella Chemical Lab. helping to devoloped hair products. For fourteen years internationally with Luster Products as a Technical Educator instructing stylists in London, Paris, Germany, Amsterdam, and throughout the world. When asked the reason for starting Hicks Total Transformations, Ruth says "I want to continue to educate and produce hair care products that help the hair to look good while personality, but keep hair healthy also. ...products not only for the consumer but products that make the job of the stylist easier."

Ruth has her Master Educator license, Their goal is to start Cosmetology Schools World Wide and create best hair care products known to man while leaving a legacy behind that will continue to Educate Cosmetologist World Wide

EJ has 30 years in Sales and European Marketing. He helps to control the Marketing ans Sales team for Hicks Total Transformations. He has worked as Regional Sales Manager with large firms such as Marantz, Sansui for Millan. His versatility and strengths compliment the production. He was also in the US Army as a Military Police and obtained many honors and rewards. Later he owned a Car Dealership for BMWs and Mercedes Benz. With many exciting and rewarding careers in sales, advertising and product management, his importance to the success of Hicks Total Transformations products plays a major role in the economic growth and development of the company. Products are produced under direction of EJ and Ruth and are based on consumer needs to make sure that the right products are produced and reach the consumer.

Together their skills in Production and Marketing create the Total Business System aimed at providing the consumer with Total Transformation Satisfaction. Together they analyze the need of people in order to predict the type of product needed for different hair conditions. By researching the number of people with hair care problems they have successfully produce products to solve millions of customers' hair care problems from hair breakage and help to educate stylists on what best to use to stop the problem. Many clients rely on Hicks Total Transformations products to help them achieve their goal to have healthy hair, We know you, and your loved ones have goals towards healthy hair too. And with that I want to promise you: "We will always put forth our best effort to provide you safe, quality, and industry-leading products to help you and your clients reach those goals... you've got our word on it!"

Together, the entire Hicks Total Transformations Family is on a mission to "Take Healthy Beautiful Hair to the World". Changing lives one at a time. Knowing that each time customers makes a Hicks Total Transformations purchase; they are helping to make that mission possible, through Faith in our Lord and Saviour Jesus Christ it has been our dream to make a special difference in people's lives through our business, such as life threatening global famine, those that are oppressed by economical restraints, orphans widows and the poor, through our World Outreach Mission Jesus is the Answer, Vote Jesus. With so many life-changing products already received into the hands of our wonderful customers and friends, and now with your help, we know that together we're on our way to realizing that dream by helping us continue the research, development, and pioneering work that will bring about even better products for you--that's our passion, that's our promise, and with your help, that's what we'll continue to do We truly want to say "thank you" for choosing Hicks Total Transformations.

Thank you again for choosing Hicks Total Transformations, a product line of Hicks International Inc.